December 21, 2007 - Study: B-to-b technology companies fall short in customer expectations
Most B2B technology companies continue to fall short in meeting customer expectations, according to a study released by the CMO Council. more»

December 18, 2007 - MarketingVOX: 'Customer Affinity' New Measure of B2B Marketing Effectiveness
The Profitability from Customer Affinity study findings indicate that customer affinity is the most accurate predictor of customers' purchasing intentions and decisions. more»

December 17, 2007 - Adweek: New Study Asks: What's in a Name?
Research concludes that customers are more interested in "competence, quality service and support" rather than a big brand. "A fundamentally new measure of marketing effectiveness has to center around the customer experience," explained Donovan Neale-May, executive director of the San Francisco-based CMO Council. more»

December 17, 2007 - Destination CRM: Customer Affinity Is in the Hands of the Marketer
According to Donovan Neale-May, executive director of the CMO Council, the technology industry "is the most challenging marketplace because there are so many variables and so many levels of customer engagement." more»