Members of the Profitability from Customer Affinity Advisory Boards met at CMO Council member CSC’s midtown Manhattan offices on March 28, 2007 for the first Strategic Invention Group Session, one part of the ongoing initiative process to create a Customer Affinity Index that will rank global technology brands on the basis of customer equity and advocacy, rather than brand awareness or value. Download an overview of the initial program framework. (PDF 510 KB)