Dawn Iacobucci
Professor of Marketing
Wharton School of the University of Pennsylvania

Dawn Iacobucci is the John Pomerantz Professor of Marketing at the Wharton School, of the University of Pennsylvania. She was Professor of Marketing at the Kellogg School of Management, Northwestern University from 1987 to 2004, and the Coca-Cola Distinguished Professor of Marketing, Professor of Psychology and Head of the Marketing Department of the University of Arizona during 2001-2002. She received her M.S. in Statistics, and M.A. and Ph.D. in Quantitative Psychology from the University of Illinois at Urbana-Champaign. Her three research streams focus on the modeling of dyadic interactions and social networks, the conceptualization and measurement of customer satisfaction and service quality, and multivariate and methodological research questions. She has published in a variety of journals including Marketing Science, International Journal of Research in Marketing, Journal of Consumer Psychology, the Journal of Marketing, the Journal of Marketing Research, Journal of Service Research, Harvard Business Review, Psychometrika, Psychological Bulletin, and Social Networks. Iacobucci teaches Marketing Management, Marketing Research and Services Marketing to MBA and undergraduate students and multivariate statistics and methodological topics in Ph.D. seminars. She is recent editor of the Journal of Consumer Research and Journal of Consumer Psychology. She edited Networks in Marketing, Handbook of Services Marketing and Management, Kellogg on Marketing, Kellogg on Integrated Marketing, and she is co-author on Gilbert Churchill’s lead text on “Marketing Research.”