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  Noel Capon

Noel Capon
R.C. Kopf Professor of International Marketing &
Director of the Initiative in Strategic Account Management

Columbia Business School

Noel Capon is the world's leading academic expert in Key Account Management and Global Account Management.

Professor Capon is the RC Kopf Professor of International Marketing, and former Chair of the Marketing Division, at Columbia Business School in New York, where he has been on the faculty since 1979. He is Director of the Strategic Account Management (SAM), and Pricing-to-Win Programs.

He also contributes extensively to Columbia Business School's Executive Education Programs. He is Director of the Key Account Management (KAM), Competitive Marketing Strategy (CMS), Sales Management (SMP) and Pricing-to-Win Programs, teaches on the Columbia Senior Executive (CSEP), Marketing Management (MMP) and Executive MBA Programs, and designs, directs and teaches in numerous custom programs for major corporations.

He was previously on the faculties of the UCLA Graduate School of Management and Harvard Business School. He has also served as a Visiting Professor at INSEAD, Fontainebleau, France, The Hong Kong University of Science and Technology and the China Europe International Business School (CEIBS), Shanghai, PRC.

He has undertaken both educational and consulting activities for many corporations in the United States and overseas. (link to client list)

Professor Capon is widely published, with articles in many reviewed journals and trade magazines. He has also written many books on marketing and sales management (link to Books).

Dr Capon earned B.Sc. and Ph.D. degrees in Chemistry from University College, London University. He also received degrees in Business Administration from Manchester (Dip. BA), Harvard (MBA) and Columbia Business Schools (Ph.D.).