Jim Davis
Senior Vice President and Chief Marketing Officer
SAS

Jim Davis, senior vice president and chief marketing officer for SAS, is responsible for providing strategic direction for SAS products, solutions and services as well as global messaging about SAS. 

Davis joined SAS in 1994 as an enterprise computing strategist focused on IT issues. He later served as program manager for data warehousing.  From there he was promoted to director of product strategy, and then vice president of Worldwide Marketing before assuming his current role.

Under his leadership, Davis helped transform SAS from a tools provider to the customer-driven software solutions provider it is today. He has also overseen a dramatic increase in SAS' profile.

Additionally, Davis helped develop the Information Evolution Model, a means for companies to assess how effectively they use information to drive business. He co-authored the book Information Revolution: Using the Information Evolution Model to Grow your Business (Wiley, 2006), which outlines how information is managed and utilized as a corporate asset.

About SAS
SAS is the leader in business intelligence and analytical software and services. Customers at 43,000 sites use SAS software to improve performance through insight from data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products and processes. Only SAS offers leading data integration, storage, analytics and business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.