Martyn Etherington
Vice President, Marketing
Tektronix

Martyn Etherington currently holds the position of vice president of worldwide marketing. In this role, he provides leadership for marketing programs and initiatives worldwide and is responsible for the successful development of marketing strategies that address customer and market requirements.

With more than 18 years in sales and marketing in the high technology industry, Etherington has brought invaluable marketing leadership and international experience to Tektronix. Originally from the UK, he began his career in 1985 as a UNIX channel marketing manager for Digital Equipment Corporation. In 1990, Etherington joined Sequent, where he worked his way from channels development manager to vice president of marketing and sales operations for IBM’s web server division following IBM’s acquisition of Sequent in 1998. In his various roles at IBM/Sequent, Etherington was key in developing and leading both the global marketing strategy and Sequent’s expansion into Scandinavia, Southern Europe, the Middle East and Africa.

Etherington studied computer science at Northbrook College in the UK. He currently holds a board position on The Q Fund for the AIDS Orphans’ Charity.

About Tektronix, Inc.
Tektronix is a leading supplier of test, measurement, and monitoring products, solutions and services for the communications, computer, and semiconductor industries - as well as military/aerospace, consumer electronics, education and a broad range of other industries worldwide. With 60 years of experience, Tektronix enables its customers to design, build, deploy, and manage next-generation global communications networks, advanced and pervasive technologies. Headquartered in Beaverton, Oregon, Tektronix has operations in 19 countries worldwide. Tektronix' Web address is www.tektronix.com.