Customer Affinity  
     
     
  Brett Hagins

Brett Hagins
Primary Research, Customer Loyalty Programs
eRewards

Brett Hagins serves as the research lead for the Customer Loyalty Program at e-Rewards and also managed the Customer Loyalty program at Texas Instruments where he was instrumental in driving process improvement and growing share of wallet. He has been published in Quirks Marketing Research Review on best practices in Customer Satisfaction Research and Marketing News. He also conducted sales analysis of loyalty programs for Blockbuster and spoke at the Walker Forum on increasing Return on Investment in Customer Satisfaction Research. He has a Master of Science in Marketing Research from the University of Texas.

About eRewards
eRewards, Inc., headquartered in Dallas, TX, was launched in 2000 as the first “by-invitation-only” research panel to serve the market research industry.  With over 3 million panel members, the e‑Rewards opinion panels provide high quality respondents—enabling researchers to reach and engage targeted consumers and business decision makers. Today, the company provides global online market research services to more than 80 percent of the top 50 U.S. market research firms. www.e-rewards.com/researchers