Katherine Lemon
Associated Professor of Marketing
Carroll School of Management, Boston College

Katherine (Kay) N. Lemon is an associate professor of marketing at Boston College’s Carroll School of Management. Previously Kay was a visiting professor of marketing at the Harvard Business School, and was on the marketing faculty of Duke University’s Fuqua School of Business. She received her Ph.D. from University of California, Berkeley. Prior to her academic career, Kay held industry positions as Vice President of Marketing for a new high technology venture in Silicon Valley, and Senior Western United States Field Director of Marketing for a for-profit health care concern.

Professor Lemon’s research and teaching focuses on strategic customer management, customer equity, customer value creation, marketing strategy and marketing metrics. Her research and models have been implemented by global firms in several industries including financial services, high technology electronics, retailing and pharmaceuticals. She recently received the Early Career Contributions to Marketing Strategy Research Award (2004) recognizing her contributions to field of marketing strategy. She has published articles in the Journal of Marketing, Journal of Marketing Research, Marketing Science, Harvard Business Review, Journal of Service Research, Journal of the Academy of Marketing Science, and other leading journals. Kay serves on the editorial boards of the Journal of Marketing, Journal of Marketing Research, Journal of Service Research, Journal of the Academy of Marketing Science and the Journal of Interactive Marketing. She has won best article awards for articles in Journal of Marketing and the Journal of Service Research, as well as MSI’s Robert D. Buzzell Best Paper Award (twice). Her book, Driving Customer Equity (written with Roland Rust and Valarie Zeithaml) won the 2002 Berry-AMA Book Prize for the best marketing book of the previous three years.

Kay has consulted with and taught senior executives at leading global companies including Eli Lilly and Company, Timberland, IBM, Pearson Education, ING, Siemens Corporation, Hewlett-Packard, Citigroup, HSBC, Ingersoll-Rand, Ericsson, Textron, 1to1/Peppers and Rogers Group, The Capital Markets Company (CAPCO), Copernicus Marketing, and the US Office of Thrift Supervision. Kay is a member of the Academic Council of the American Marketing Association. She serves on the Lenovo Marketing Advisory Board, the Board of Advisors of Copernicus Marketing Consulting and Research and as an Academic Fellow for the Center for Services Leadership.