Heidi Melin
Chief Marketing Officer
Hyperion

Heidi Melin, chief marketing officer, is responsible for all aspects of Hyperion’s global marketing strategy, including branding, advertising, corporate communications, product marketing and field marketing. She came to Hyperion from PeopleSoft, where she held leadership marketing positions for more than nine years, most recently as group vice president of marketing services. In this role, Melin was responsible for advertising, brand management, creative services, direct response, telemarketing, peoplesoft.com, events, tradeshows and user conferences around the world. She also served as marketing integration lead for two major acquisitions. In addition to her thought leadership in marketing, Melin brings nearly 10 years advertising strategy experience and has worked on campaigns for high-tech clients that include Informix, Symantec, Frame Technology, Motorola and Network General.

A native of California, Melin holds a B.S. from Willamette University in Salem, Oregon. She has also served as guest lecturer for the Executive MBA programs at St. Mary’s College and the Haas School of Business at the University of California, Berkeley.

About Hyperion
Hyperion Solutions Corporation (Nasdaq Global Select: HYSL) is the global leader in Business Performance Management software. More than 12,000 customers in 90 countries rely on Hyperion both for insight into current business performance and to drive performance improvement. With Hyperion software, businesses collect, analyze and share data across the organization, linking strategies to plans and monitoring execution against goals. Hyperion integrates financial management applications with a business intelligence platform into a single management system for the global enterprise.