Customer Affinity  
     
     
  Donna Samulowitz

Donna Samulowitz
Chief Marketing Officer
Former VP, Global Customer Loyalty, Whirlpool

Donna Samulowitz is a senior marketing executive, with over 20 years of progressive strategic and brand marketing experience, delivering business results through leadership, strategic planning and execution, and expertise in the area of customer loyalty. Donna most recently served as Executive Vice President - Chief Marketing Officer for Cardinal Health's Integrated Provider Solutions, the $22B go-to-market organization serving the hospital market. In this role, she was accountable for the strategic planning, innovation portfolio development, integrated marketing execution and strategic customer intelligence.

Prior to joining Cardinal Health, she held the position of Vice President of Customer Loyalty for Whirlpool Corporation. In this role representing the Executive Office, she led the enterprise-wide Customer Loyalty strategic management, leading to significant value creation among their brands. Previous to this position, Samulowitz managed KitchenAid brand's integrated marketing and communication functions, and led the Whirlpool brand’s laundry and dishwasher management teams.

Prior to joining Whirlpool, Samulowitz managed the Global Marketing department for the consumer diabetes business at Roche Diagnostics, building the global brand, Accu-Chek Advantage, through innovative product development and the execution of a global brand strategy and consumer segmentation approach. She also spent three years at Anheuser-Busch developing consumer and trade promotions.

She received her Master's Degree from Northwestern and undergraduate degree from Drake University.

Donna and her husband Paul live with their two Golden Retrievers in Wadsworth, IL.