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Raj Srivastava Raj Srivastava is the Director of the The Institute of Brand Science. Raj is recognized as a leading scholar in the area of performance driven marketing. One of the most cited scholars in marketing strategy, his outlook and approach to business research is multi-disciplinary. His background in operations, supply-chains and finance when coupled with marketing expertise reinforce a unique perspective on managing business processes and corporate performance, especially in technology-driven markets. Raj has published research reports in Journal of Marketing, Journal of Marketing Research, Management Science, Marketing Science, International Journal for Research in Marketing, Journal of Banking and Finance, Journal of Business, Journal of Management, Long Range Planning among others. He has served on editorial boards of Journal of Marketing research, Journal of Academy of Marketing Science, Journal of Business and Industrial Marketing and High Technology Marketing Review. Raj has been officially recognized by many awards including the Mahajan Award for Career Contributions to the Field of Marketing, the Alpha Kappa Psi award from the American Marketing Association, the Maynard Award, and the MSI/Paul Root Award.
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