Customer Affinity Faculty
An esteemed group of leading academicians, authors, consultants and other experts that provide input and insight into best practices, metrics, ROI and other critical issues surrounding the development and growth of customer relationships and customer equity.

Retention Marketing Task Force
Comprised of leading marketers in the BtoB technology space, members of the task force will provide input and insight to be used in the creation of essential new thought leadership and tools, including Customer Affinity metrics, audits, scorecards and a global index.

Customer Insight Board
Leading CIOs and integrator partners have been invited to provide input and insight into the practices, programs and attributes that both enhance and detract from deeper, more valued relationships between BtoB technology solutions providers and their customers. These perspectives will help sensitize and educate the industry about how technology vendors can become better partners and providers to enterprise customers.

Customer Relationship Leadership Committee
This Committee represents top executives in the BtoB technology space who lead efforts within their companies for the development, care and nurturing of strategic customer accounts and relationships. Members of this elite task force provide input and insight used in the creation of essential new thought leadership and tools, including Customer Affinity metrics, audits, scorecards and a global index.